According to the recent reports and surveys, there are more than three million small restaurant settings around the globe. This number, however, is increasing very fast. When there are so many restaurant options available, one must try out the innovative ways to stand out in the crowd.
If you are thinking about opening a restaurant as well you will have to learn a few inexpensive, simple yet proven techniques to help create a brand identity of your restaurant. But keep one thing in mind that the same tricks and tactics will play a great role in sustaining momentum as your restaurant business grows.
A restaurant owner must design the marketing plan to start and grow your restaurant business. We have prepared about the seven most important online strategies that are going to help you build a marketing strategy for your restaurant. Have a look!
Update Your Restaurant In The Google My Business Listing
Brand visibility is defined as being available where your customers are. In the past, the brand visibility was just about having your business on the billboard of a busy street or an ad in the yellow pages or a Sunday newspaper. But with the advances in technology and competition, that is not enough. So, get your restaurant listed on the Google My Business as it is a great platform to market your business.
One thing that makes this marketing strategy a perfect one is that it is free of cost and it is just a matter of few clicks to get your business/restaurant registered. Once you have signed up on the listings, update the restaurant information, add the pictures of your menu and food, create posts that attract the potential audience, and always reply to the reviews. And the best thing is that you can edit or add anything from your phone, laptop, or a tablet.
Increase The Brand Visibility Through Mobility
In this era where everyone has a smartphone and uses it for literally everything, they 97% of the potential customer base uses their smartphones to search for the nearby restaurants and cafes. Just think if your online presence such as your website or your page is not responsive enough, how many customers you are losing on a daily basis!
When the online presence of a business is not responsive, the search engine positioning suffers a lot which can adversely affect the business. Google’s algorithms make sure that if your online presence is good, you are at the top of the chart. However, if Google doesn’t land you on the top, they do not mean to discourage you, they just want to offer the best to their users.
So, make sure that your restaurant’s online presence is well-optimized and searchable along with the user-friendly experience.
Manage Your Reputation
Brand visibility works great only if it is glowing, clean, and filled with a satisfied client base. Brand visibility where customers aren’t satisfied and their queries and complaints go unresolved. It will damage your brand reputation.
Make sure that you always deal with the reviews in most innovative ways possible. If you get positive reviews, make sure that you maintain the services and quality to make long-term customers. However, if the reviews are on a negative side, try to take it as constructive criticism as it will eventually help you and shows your customers that you work on resolving their issues.
Never make a mistake of neglecting the reviews as it can cause a major disaster to your restaurant and its reputation. We are saying this because 90% of people tend to choose the places which have good reviews. So, one good review goes a long way!
Optimize The Local SEO
Whenever your potential customer types “locate the restaurant near me” on Google, it must be you who pops up on the screen rather than your competitor. Search engine optimization is a mandatory step to take if you want to increase your online presence. There is no point of being online when your restaurant business doesn’t show up on the first page. Search engine optimization (SEO) is the best way to advertise the restaurant in the most inexpensive and organic way possible.
So, now is the time to create a local SEO strategy for your restaurant to get it recognized in your area.
Create A 360 Virtual Tour
People wish to know everything about the place they are planning to go to. If you think your potential customers wish the same, give them a virtual tour of your restaurant so that they know what to expect when they go through your restaurant door.
Many potential customers tend to choose the place which helps them recall what they will be getting and what the restaurant looks like. This is just a psychological effect people that people tend to have but it’s a win-win when your restaurant is generating a positive brand identity.
According to the conclusions of market research, restaurants that had added virtual tours and photos of their place on the profile generated twice the profit as compared to those who did not.
Work on building the trust of your customers in your restaurant business and let them experience what you have in the house for them.
Up Your Social Media Marketing Game
This is the era where everyone owns a smartphone and everyone is using social media platforms to connect with the people. Influencers, food bloggers, social media branding, and customer-driven content is the key to up the level of your social media marketing.
However, you do not need to try all those above mentioned social media tactics as you can one or two and see what is working for you and what is not. In addition to that, you must focus on the influences and bloggers from the area where your potential or target market lies.
Facebook has recently launched a cover video feature which has proven to be a good kick-starting point.
Consistency Is The Key
Make sure that whatever marketing platform or strategies you are using, it must be understandable enough for the readers and viewers as you don’t want to bore them.
Your goal is to keep your content engaging yet simple as you want to intrigue your customers to learn about the restaurant rather than alienating them. Make sure that you stick to one slogan, one logo, and one idea throughout the career.
Become Virtually Impossible To Compete With
More positive visibility is directly proportional to more sales volume. We are forcing on this because the researchers conclude that 30% of the restaurants tend to have more customer and sales volume when their virtual image is good enough. So, get ready to take leaps and bounds above your competitors.
You must make sure that you are working on all these marketing strategies to enhance the business visibility of your restaurant and also improve the business profits. We hope that this blog post has given you some ideas how to work out and implement the best marketing strategies for your restaurant and if you would like to help us with your restaurant online presence, get in touch. We can help!