When you have an online presence and a website, every second that it takes your website to load makes a difference. The loading speed of your business website matters a lot to ensure good ranking on the search engine along with pleasant user experience. It has been said by the Google authorities that the loading time of your website plays an important role when it comes to calculating the page rank.
In case your website is not up to the mark in a context that it takes forever to load, you must reconsider the following points as we have mentioned everything you need to keep an eye on if you wish to speed up your WordPress website. Have a look!
1. Selection Of The Hosting Service
There are many ways to enhance the performance of your website but everything has a limitation. The tweaking software will do nothing but optimize the performance of the site. But nothing competes with the optimum hardware when it comes to the website. In case your website has low traffic, you can go for the shared hosting but with time when the traffic grows; you have sale your hardware according to that. Dedicated hosting, managed to host, and virtual private servers are the most common options used by the websites with medium or high traffic. The websites that have millions of user traffic on a daily basis use dedicated hosting. On the other hand, managed hosting is the optimum solution for the non-tech businesses that are operating online.
2. Go For The Best Caching Plugin
In case you are using options other than the managed hosting, caching plugins must be considered. WP Rocket is one of the best and top-selling caching plugin that works great for the enhanced performance of your business website. The best thing about this caching plugin is that it can be used by everyone and does not require technical expertise to operate it.
Witch caching plugins, page caching is done so that the loading speed can be reduced, images are load only when requested, indexing of the search engines, file compression to convert the CSS, JS, and HTML into the static files. However, if you do not want to use WP Rocket, other caching plugins perform those functions as efficiently as it should. We have listed down various things that a caching plugin must provide;
- Removes the extra stuff such as blank spaces and newline characters to make your website better off in the terms of performance enhancement.
- Combines the CSS, HTML, and JS scripts into one file so that the HTTP requests can be reduced.
- Compresses the code to reduce the bandwidth usage which leads to reduced loading time.
- Loads the images, videos, and texts when the user requests as it reduces the loading time and provides a good user experience.
3. Choose The Optimum Framework
Frameworks, as the literal meaning suggests, are the design or foundations upon which the websites are built and which displays the content. This reflects that a good framework is extremely important for the optimal site performance. In addition to that, the themes and designs that you choose impact the loading time as well. If we are seeing in this context, we must also consider the fact that a flashy theme with tons of multimedia will harness the loading time of the website.
When choosing a framework for your website, you can use the iThemes, headway themes, or StudioPress which will ensure the lean yet a strong framework. They have all the themes a user can ask for depending upon the business type, niche, and website type. In addition to the themes, their WP frameworks are a success factor around which they develop their themes.
4. Use a CDN
CDN is also known as Content Delivery Network which helps in making your website load faster by delivering the static files to the users in a minimum timeframe. This reflects an idea on the users that the website they have chosen is not only good but fast as well. A CDN plays an important role in ensuring that the users reach the cache rather than the servers and access the cache at a much better rate.
Today, almost every high traffic website is using CDN to ensure their static content need. Unlike the other hosting servers, CDN servers are customized according to the customer and their business to ensure the delivery of static content in a minimum timeframe. CDN also has made links with the telecom companies to ensure that website loading is not affected by the delay from the telecom providers. Using a CDN server will ensure the sizeable drop in the bandwidth usage which leads to lowering the loading times.
5. Optimize The Website’s Database
In case you are operating your website through WordPress, you can use a database optimization plugin to make sure that your web site’s database is working effectively. The most famous database optimization plugin is the WP Sweep that is responsible for various functions used in the WP Spring cleaning processes.
By using WP Sweep, comments, post revisions, orphaned or duplicated metadata, and unused terms of the WordPress database are effectively removed. There are many such plugins available but WP Sweep has always gained an edge as it removes the commands in data so that no orphaned data is left behind. However, if you still want to go for other plugins, make sure that they will help you get rid of;
- Duplicate or orphaned data – Duplicated content can impose a burden on your website which will affect the performance of the website. On the other hand, orphaned data affects the database by getting a hold of row after row.
- Deleted, Unapproved and Spam comments – The useless comments can make the database filled up like a mountain which will slow down the website. The plugin you use must optimize the database to ensure that lagging of website will not happen
- Post revisions – Unnecessary post revisions must be deleted as they can add a burden on the website making it slow and inefficient
6. Compress The Images
Images are heavy as compared to the text on the website. They even take up a lot of space on the WP-content folder which is often greater than that you have allowed. When you compress the images, the loading time of the website will be shortened but make sure that you are not compromising the image quality while reducing the size.
EWWW image optimizer is a great option for the reduction of image sizes as it does not affect the quality of the images. Other than that, Compress JPEG & PNG Images plugin can be used for the same purpose. These plugins ensure the 40% to 60% compression for JPEG images and 60% to 80% compression in case of PNG images without compromising on the quality.
7. Diagnose The Plugins
You must always diagnose the plugins regularly as they are nothing but codes which can become counterproductive or cumbersome.
8. Do Not Use Hotlinking
Hotlinking is the process by which people use your content for their own website which is no benefit to your website as it can overload the website. In order to ensure that one is able to hotlink your website, play with the codes or use code generating tools to generate a code which is necessary to the website’s prevention from hotlinking. In many cases, hosting services provide such services.
9. Use A Minimal Social Sharing Plugin
Social media is an important part when it comes to driving traffic to the website and plays an important role in marketing the website as well. But the common mistake that many websites make that they add way too many sharing options which not only irritate the users but also slow down the website. So, websites must focus on using plugins that are not only simple but minimal as well.
10. Disable The Trackbacks And Pingbacks
Trackbacks are manual and Pingbacks are the automatic tools which allow the website owners to know when their sites’ link has been copied on another website or a blog. It has been observed that many of these pingbacks and trackbacks are nothing but spam which can slow down the website. So, just disable from the settings and you are good to go.
11. Combine The Images Into One-CSS Sprites
In many cases, browsers need to take multiple trips to load the images which can be taken care of by combining the images into one big file which will ensure the reduction of HTTP request numbers and also create an efficient loading of your website. However, you can also use the drag and drop option if you are not familiar with the CSS. In case you want the CSS option, go for the Sprite Pad as it helps in creating CSS sprites.
So, having all above in mind, we are sure that you have found the reason why your website may be lagging and what you can do about it. Stay tuned for more content like this!