A great source of design inspiration are restaurant websites. One issue of most restaurant websites is that they are made with only the visual aspect in mind. Whether it is stylish, familiar or fresh, every single detail in a restaurant website, from photographs to typography, it is used to show a specific environment or atmosphere and suggest the ambiance of the place and the food of the restaurant to the viewer.
A great layout is necessary in any business-related website and restaurants are not an exception from this. An effective web design for a restaurant is not only great, but also useful and it must give an option to its customers to view the menus, find the Restraints location, place orders and make table reservation.
With this being said, here are some restaurant website design ideas from famous restaurants:
1. Olive garden
Olive Garden uses slideshow that can fit the width of the screen of their customers, it is a great method as it brings the cuisine of the restaurant front and centre. Their specials are listed and are updated, and it is a great tactic to attract customers. You also won’t need to use Google Maps to find the nearest Olive Garden as they have an overlaid map that can provide the necessary information for the customers and it can be found on their homepage.
2. Marie Catribs
Most websites for restaurants do not have a lot of results or information that could help their customers. You can expect a social button, a menu, an online reservation and a contact info tab but the restaurant Marie Catribs parlayed this information and they did a great job with it as they paid attention to their overall branding.
3. Ruby Tuesday
Ruby Tuesday is another restaurant that has great restaurant web design as they took advantage of the overall light that was available to them during their shoot. They understood the benefits of having a clear shot and the capabilities of their camera and the lens. You do not even need to hire a photographer for a great restaurant web development, you just need the basic understanding of the essentials of photography.
4. Backyard Burgers
This restaurant has a website that illustrates the best way of how you should display your food front and centre. It is an effective and a simple way in getting the attention of your customers. The elements that are steel grey can add the overall sense of the food.
5. Tortillaz Grill
Photography is a massive player in the design of a website for restaurants, and that is true for Tortillaz Grill. This restaurant uses their photographs to their advantage in giving a full-screen slideshow of their dishes. They also relay on social media and they grant their customers access to different social networks that allows them to update their accounts.
You have to understand why your customers will visit your website
Before you start making your own website, you have to think first about the people who will visit it and why. These people are usually local patrons, new patrons from a different town and returning customers. You need to think about their needs before you build your website.
For first time customers who are looking for a restaurant, they check the menu and the place in advance. They usually compare your site to the websites of other restaurants in your area. If they are not from your area, they will definitely use their Mobile devices ie phones and that means that your website should be mobile friendly. First time customers usually go to the restaurants with the best-looking website with the most appeal. Your website is important and is the key component of your marketing strategy, just like your restaurant’s location.
For returning customers, they will be looking for the fastest way to check your menu, your phone number, the directions and they will look for a way to place an order or to make a reservation. You need to make sure that all of the information that they may need is quick to access and it is not buried behind numerous clicks.
Write a clear message about your food
You need to have a clear message about your restaurant and about your food as it is important for your search engines and it can tell customers about your food and your mission. Customers respond to different types of information, images with high-quality may appeal to some but you must not neglect those who are looking for things to read about your restaurant and about your food and services. You need to have booth textual and visual information that will help engage both types of customers. You can state what food you offer, where you are located, what type of restaurant you are and the services that you offer to your customers.
Use photos in your menu
Even if you are opposed to using pictures in your menu in your restaurant, you must use them online so that you can have an advantage. When you are appraising your restaurant in real life, your customers will look at the plates of the other customers to check if the food looks good before they place their orders. You must stimulate this process online.
Show your hours and your location clearly
The goal of your restaurant website is to increase the customer conversions, that means that there should be an increase in visits and phone calls for reservations. These are the type of actions that you want your customers to take, so do not bury them on a special page or behind numerous clicks. Your customers should immediately see the address, the name of your restaurant and the phone number should be displayed at all times. It is best if you can link your address to google maps and your phone number to a telephone link so that they can get directions or call in just one click.
Set up your own social media accounts
You need to make sure that your business is represented properly on different social network, it will not just generate multiple sales for your directly from those social media channels, but it can also help you rank higher on search results organically. You need to make sure that your Twitter, Facebook, Google Plus, Foursquare, Yelp and other accounts are branded and are showcased with the same great content that your restaurant’s website does. You should also link all of your social media sites back to your original website.
What people value in advertising is authenticity and it is for a good reason. It is a movement that is responded to the fake and the shallow brand identities from other restaurants. You must show your customers how you started and what makes your business special. You can talk about things like how your food is prepared, where your food comes from, where you got your inspiration from for your menu and when you were founded. You can also talk about who your core team is and who your head chef is. When you provide more details, it will differentiate you from your competition.
You can design your website in any style that you want as long as it can be good for your brand and it can be profitable for you. You can combine experimental techniques and traditional advertising ways, behaviour analysis and psychology to know the best ways to drive your goal for your online business.
Contact us today If you would like our team can help you put together a package that will showcase your business and help you gain a competitive edge, we can help with Design, Web Design, Branding, Search Engine Optimisation, PPC and Social Media Management. Our team members will be happy to help you put together a package that will suite your budget but also increase business and help you gain a solid return on investment.